The person doing the work is the person you speak to.

I work in-house in healthcare software, across organic search (SEO), AI search visibility (AI SEO/GEO), and the content that supports both.

My core experience is in software sold to medical practices: EHR, practice management, medical billing (RCM), telehealth, patient engagement, AI front desk (voice agents), ambient AI scribe, and more. For the past few years, I've been responsible for turning organic search into pipeline, with AI search increasingly becoming part of that mandate.

If I were a Venn diagram, you'd find me at the intersection of creativity, data, and a natural curiosity about why things work in marketing. I like taking messy questions, finding patterns in the data and turning it into something useful. I value clear thinking, transparency, and doing work I can stand behind.

I’m based in Lahore, Pakistan, and take on a small number of independent engagements alongside my full-time role. I keep that work deliberately limited so I can stay close to it from the analysis through to the execution.