Case studies

Search work tied to measurable commercial outcomes.

Selected work from healthcare software companies where I had direct responsibility for organic search, content strategy or AI-search visibility.

CureMD · US healthcare SaaS · 2024–2026

+25% organic inbound leads YoY

How search architecture built around specialty, service line, practice size and geography expanded CureMD's organic acquisition and contributed to a search footprint that now extends into AI discovery.

+25%

organic inbound leads YoY

20–30/mo

leads from one commercial page

Read case study